Mind Jar
A quick cut from this morning's interview of Tommy Hobin by the amazing Melissa Ross on today's First Coast Connect. Social Media Vs. Search Engine Optimization.

A quick cut from this morning's interview of Tommy Hobin by the amazing Melissa Ross on today's First Coast Connect. Social Media Vs. Search Engine Optimization.
Make sure you catch some this season!
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With apologies to old blue eyes, I’m spreading the news. Big news. Readers of this blog know that for the past six years of The Urban Core I’ve covered a lot of territory. Both in the blog sense and personally. I’ve had lots of projects, assignments, and causes. One thing that I hope stands out is that I stood up and worked on things that matter, especially our perception challenged urban core neighborhoods. And when I got lucky, I actually changed a couple things for the better.
One of the greatest things about Jacksonville is that you can be a big fish in a small pond, even though there are a million of us Duvalians. Here, you can help a miracle happen and shake up the entire system. You can create and manage things that move markets and make significant economic and social change for the good. But Jacksonville isn’t the beginning nor the end of the world, is it?
I have always wanted to use my ability to tell stories and advocate for big projects and causes. That is why I am so happy to announce to my blog readers that I am joining the team at Keymer Group, a public relations agency based right here in Jacksonville. Keymer is a bit different than most Jacksonville agencies. For one they have few Jacksonville clients, though I aim to change that.
Keymer has a national reputation because the team has been busy building national reputations. Our client list is impressive. Thusly much of the work I’ve been doing involves major corporations, huge issues, and major events. I’ve already brainstormed America’s reaction to a constitutional monarch in an Arab Spring country, written to several major newspapers, and chatted it up with a half dozen Wall Street Journal reporters. I’ve seen two of our current issues make national news and one is about to really take off. I am getting a lot of these assignments professionally. Keymer does public relations properly. Its effects based. The goal is a business goal not getting coverage. It did not take me long to see why the methodology of effects based public relations works. And why, because of our wins, our clients are our biggest advocates.
As you can probably tell I am enjoying this. A lot. I look forward to working with my colleagues to move Jacksonville's interests and our dynamic community forward. To make big national headlines that reflect the amazing things that are happening here. And to stay on top of things that matter to our world. I will still be blogging, of course, and still busting my hump for worthy causes.
Like they say on the Onion News Network, you will be exposed to high levels of news.
Cheers, and thanks for your support.
Tony
PS- Thought I'd take us out with a jam. I mean hey, its still the urban core right?

The Quick Version - June 14th – this Tuesday coming up. Von Barlow’s Jazz Journey. At the Main Library. For kids ages 6-14. He’s in the Jacksonville Jazz Festival Hall of Fame, and an amazing entertainer. Here’s a link to advertise online as well. http://jplmainchildrens.blogspot.com/2011/05/music-club-with-von-barlows-jazz.html
The long version;
I’m starting a library program in June simply called Music Club. It will be held every other Tuesday at 4pm and geared towards children 8-12, although any child 6-14 may attend. We’ll explore different types of music, and learn about particular artists / composers, instruments and theory. I’m already getting some amazing musicians and performers for the classes. They’ll be talking about their personal history as a musician, how the instument works, what sort of places they play and record, going into depth about the instrument they play, is it the main source of income for them.. etc. The class is an hour long, and while they certainly don’t have to take up that entire timeslot, they are being given free rein to do so. And if the musicians want - at the end of class we can break the kids up into groups and have them go to instrument stations – getting to hold and play some of the instruments. Attched is a flyer for our first program. Our Music Club kicks off June 14th at 4pm with Von Barlow's Jazz Journey! He's played with Ray Charles, Etta James, Harry Connick Jr and Bunky Green (...just to name a few) and he'll be coming to play with his band and talk with kids at the Main Library .
Thanks!
Josh Jubinsky
PS. For our second installment (June 28th) we'll be having Tony Steve, a Jacksonville University professor of world and contemporary music, with a specialization in percussion. He'll be sharing with us how percussion instruments can be used for soundtracks for silent films. We’re talking insane audio / visual presentation marimbas, all sorts of drums and maybe a gamelan.
Librarian Associate Senior
Main Library / Children's Department
303 North Laura St.
Jacksonville, FL 32202 joshuaj@coj.net
Join Underbelly in hosting an incredible night of music with JUNIP, Helado Negro, Antique Animals, and Katie Grace Helow at the 5 Points Theatre on June 13th. Doors at 7pm
http://junipjax.eventbrite.com/
VIP TICKETS ALSO AVAILABLE! Don't miss an incredible private afterparty at Underbelly with a 2 hour private DJ set with Jose Gonzalez, himself! Entry to this party includes 2 complimentary drinks and a midnight munchie snack bar.
Check out Junip's Daytrotter session available for FREE DOWNLOAD online now!
http://www.daytrotter.com/dt/junip-concert/20054492-111920.html
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The Jacksonville Screening of the Sundance Festival Special Jury Prize Documentary Winner and HBO Premiere
GASLAND: Can you light your water on fire?
View the Trailer and Buy Tickets: http://www.5pointstheatre.com/movie/gasland/
PRESS REVIEWS
"...one of the most effective and expressive environmental films of recent years." - Variety "On the want-to-see- scale, GASLAND tops the list" - Washington Post"Riveting" - LA Weekly "GASLAND just might be the best film of the year." - The Huffington Post "Over the past 8 days I was lucky enough to view 40 films...The most important film I saw was the documentary GASLAND...This examination of air quality and more specifically drinking water under attack from NYC to Ft. Worth was very eye opening." - USA TODAY GASLAND is "well done. It holds people's attention. And it could block our industry." - Oil and Gas Journal President of the Natural Gas Supply Association "VOLCANIC…With humor and inquisitiveness, Fox has delivered 2010's most alarming wake-up call." - Hammer To Nail "When something emerges like Josh Fox's GASLAND, a work of art which also happens to educate quite effectively...this is why festivals, even the big ones, are capable of surprises, because wonderful things do seep through the cracks. Precisely because it was purely personal...and that it was as concerned with aesthetic matters as issues, GASLAND may also be some ideal of that cherished sub-genre in many festival circles, the environmental film, which tends to leave art behind for the topic it's addressing." - Cinemascope
DETAILS
GasLand, the 3rd film in the Green Carpet Series comes to the 5 Points Theater Monday, June 6th!
When: Doors open at 5:30, Film starts at 6:30
Cost: $10
Stick around following the film, there will be a short Q and A session about "fracking" with a local Hydro-Geologist.
About the Fracking Film:
"The largest domestic natural gas drilling boom in history has swept across the United States. The Halliburton-developed drilling technology of "fracking" or hydraulic fracturing has unlocked a "Saudia Arabia of natural gas" just beneath us. But is fracking safe?
When filmmaker Josh Fox is asked to lease his land for drilling, he embarks on a cross-country odyssey uncovering a trail of secrets, lies and contamination. A recently drilled nearby Pennsylvania town reports that residents are able to light their drinking water on fire. This is just one of the many absurd and astonishing revelations of a new country called GASLAND. Part verite travelogue, part expose, part mystery, part bluegrass banjo meltdown, part showdown."
Official Movie Website: http://www.gaslandthemovie.com/
View the Trailer and Buy Tickets: http://www.5pointstheatre.com/movie/gasland/
The Green Carpet Film Series has been a HUGE success for the USGBC North Florida Chapter and for promoting sustainability here in NE Florida.
Come enjoy this entertaining film and thought provoking discussion afterwards.
See you in 5 Points Monday ---
Sarah Boren, LEED AP Homes & BD+C
Executive Director I U.S. Green Building Council North Florida Chapter
388 8th Street, Atlantic Beach, FL 32233
C: 904-535-0055 I Email: sarahboren@usgbcnf.org
Website: www.usgbcnf.org
Build Green. Everyone Profits. I Please think before you ink.
A 501(c)3 non-profit striving for a sustainable region with the following vision and mission:
Vision: Create a sustainable community in North Florida inspired by green building within a generation.
Mission: Promote sustainable development and green building through open, collaborative education and leadership.
Upcoming Events:
Jun. 6th -- Green Carpet Film Series #3: Gasland at 5 Points Theatre; $10; Trailer & Tickets
Jun. 16th -- Last Master Speaker lunch of our fiscal year
Jun. 18th -- Green Run 5k at UNF (start training now and Register here); there will be award for Fastest LEED AP!
Jun. 24th -- USGBC LEED 201: Core Concepts & Strategies; Register
Current Initiatives:
Downtown Jax Sustainability Resource Center -- creating a place, face, and portal for green building & sustainability education
Green Schools in N FL -- every child in a green school within this generation
Green Carpet Film Series -- fostering dialogue and awareness on sustainability issues through films
Home Energy Challenge -- encouraging everyone to reduce their home's energy consumption by 20%
Operation DECON – partnership with Habijax and USGBCNF in systematically deconstruction homes in NE FL to salvage and resell materials and divert them from the landfill